The co-founders of Pin Up Girl protein got tired of the two-prong narrative they observed in the protein powder market. On one end, you have the hyper-masculine branding focusing on bulking and strengthening up, and on the other hand, you have powders targeting women focusing on being “thin” and “skinny”. Pin Up Girl wanted to end this dichotomy and show that women can also be strong and powerful. With their powder, you’ll receive the full force of their safe, proven ingredients in every serving. They don’t dilute their formula with lower-cost, lower-impact additives, and use exclusively ultra-refined whey isolate.