Vilvah Store was started by Kruthika Kumaran. The company creates a sustainable skincare brand that creates skincare and haircare products with high-performance formulations that are safe and effective. They believe that beauty is more than skin deep, and their main goal is to deliver world-class products to Indian consumers. They believe that transparency is important in skincare products, especially in the ingredients they contain. They fully disclose all ingredients on their website and product labels. These organic products can be purchased online through the official website.