In 2014, the MIXIT brand was founded by a small team of professionals. From a small laboratory where the first formulas were created, the brand has grown into one of the largest cosmetic companies in Russia. From the very first day, the brand has been doing everything to become a symbol of beauty and self-care for its customers. Today, the MIXIT company is its own production, innovative developments and formulas, more than 160 retail stores in Russia and the CIS countries, as well as the pride of the brand - a successful commercial Instagram with an audience of 4.5 million subscribers. MIXIT is a trendsetter in the beauty space. The concept of moving away from MIXIT includes 4 core values: modernity, accessibility, relevance and efficiency.