The objective of Ingredients® was to raise the bar on purity. This new brand would redefine what safe products should be. Their definition was simple—yet not easy to achieve. The goal: products made with 100% pure plant-based ingredients. They would not be diluted with water. There would be no hidden fillers or chemical preservatives. For maximum efficacy, they would limit their formulas to the fewest ingredients— and deliver them in high dosages.