GENUINE Dog Food is created to help dogs and pet owners live happily. Their mission is to enrich the lives of children and adults through the love and support of dogs. Every product from GENUINE Dog Food has the right protein-to-fat ratio for your dog. The pet products are nutritionally balanced for optimal health and longevity. And, GENUINE Dog Food improves your dog’s well-being with quality food products. With each product purchase, GENUINE Dog Food donates the majority of profits to the Ruby’s Way Foundation.