At FFØR we strived to create a haircare range that would create professional, beautiful results whilst remaining ethical along the way. We house our products in carefully considered packaging consisting of fully recyclable bottles, jars and tubes made from up to 100% post-consumer recycled plastic (PCR). Using PCR plastic provides a 'closed loop' sustainable packaging solution. PCR Plastic is made from previously used plastic which can be widely recycled and then reprocessed to make new packaging.