Bully Dog began in American Falls, Idaho in 1998 as an enthusiast business focused on improving diesel engine performance. Since then, the brand has come to stand for leading-edge engine ECU calibration, high-quality aftermarket parts, and precision data-logging & monitoring technology. With a talented and well-rounded team of designers, engineers, quality control professionals, salespeople, and customer support staff, Bully Dog continues to produce innovative technologies that make use of advances in mobile computing,