The “Arctic Army” name draws inspiration from modern tribes and community, giving a sense of belonging and togetherness. From the success of their debut bomber jacket, the brand has gone on to develop collections for both men and women, as well as a bespoke capsule Out-Couture collection that offers exclusive one-off showpieces that display attention to detail, with meticulous hand-applied appliqués and finishes. In-house ateliers work with up to 90,000 Swarovski crystals to devise incredible garments for editorial, celebrity events and performances and music videos.