The word ‘ascension’ means to rise to higher levels of being and consciousness. They have taken that word to the next-level (pun intended) and created ASCENTION, which means to rise to higher states of being through scent. Studies have shown that their sense of smell is their strongest sense that ties to memory and emotion. When you have an experience with a scent, you create an impression or a memory. Each time you smell the scent, you have a visceral reaction to it, whether it’s good or bad, it’s based on your initial experience with the scent.